Coffee Game Makes Great Statement

This evening, a good friend sent me a link to Yahoo! Games' Coffee Rush 2, suggesting I might enjoy it. It's offered with a 60-minute free demo, just enough time to beat the easy early levels, and start to become really good at it before the trial expires. As a side note, it's ironic that people accuse casinos of the unlikely act of "letting" you win when you first sit down at a slot machine, so you put in more money and lose it. This seems similar to me for the $7 that Yahoo! charges for software that's already designed and installed on my computer.
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In this game, the villain to the left with a striking resemblance to the Devil has come to your city and crushed all of the small coffee entrepreneurs, replacing them with his chain. What a great concept! First, that the designers would come up with, and second, that we all quietly get the joke. They did everything but name the Devil's coffee company, Barstucks!

The goal of the game is for you as a quality-oriented small coffee entrepreneur to provide better and more personalized customer service so that you can replace the Devil's chain locations in the city one by one. As a customer of local coffee roasters, the game resonates with me - no, I didn't spend $7 on the full version, but I did go to the kitchen and make a cup of Portland Coffee Roasters coffee.

It did make me realize one important thing that the world of local roasters are missing because of their less-prominent locations and budgets: drive-throughs. The coffee market is still heavy on people that want to be served at the wheel, and those people will continue buying mediocre coffee than to find a parking spot and walk inside.