Try a Medium Roast Coffee

When I first discovered Peet's Coffee & Tea, I was an immediate fan.  In my mind, Peet's had been the forerunner to Starbucks, but chose to limit their scale so that they could maintain control of the quality of their coffee.It doesn't happen often, but lately, I ran out of coffee.  It was due to my own poor planning, and I should really subscribe to a regular delivery service or plan better to visit my local roaster.  Although I admonish my fair share, those that buy coffee at the grocery store, there I was staring at my grocery store's coffee selection.  I told myself I would buy a small amount, maybe a half-pound, to get me through.  That's when I saw Peet's Major Dickason Blend.  I remembered how much I liked this coffee when I first tried it.

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After I made some at home, the first thing that struck me was how dark-roasted this coffee is.It reminded me that several years ago, I instinctively went for a dark roast whenever I had a choice in coffee.  Since then, I've really moved to medium roast coffees.  The main reason for this is because as coffee is roasted, it begins to take on flavor characteristics of the roasting process itself.  That flavor, that some call burned and Starbucks calls bold, is from the roasting and potentially detracts from the coffee's flavor that is unique to its origin.Put simply: roasting replaces what makes that coffee unique, with its own characteristic flavor.Put that way, I decided I would only truly learn what makes different coffees unique, by drinking them in a medium roast.  I am still working through the Peets Major Dickason and enjoying it, but I'm excited to go back to a medium roast coffee.  Give medium roast coffee a shot the next time you have an option.  Coffee is unique from its different origins, and you risk losing what makes it special in a dark roast.  Starbucks knows this...that's why they have a Blonde Roast now.Shop at Peet's Coffee & Tea.