Why Coffee Loses Flavor

It's a travesty.  While I might be anxious to get through this coffee overstock, there was nothing good about what happened this week.  I was excited to finally break open a pound of Kenya AA coffee bought for me by a friend.  He had bought it for me over a month ago so naturally I was concerned about how fresh it would be.  A few weeks ago, I vacuum-sealed it in the hopes that it would hold some freshness.  Coffee are like cigars to me in that way, a slightly stale quality cigar can still be better than a fresh low-grade cigar.  With coffee, flavor comes from freshness.  The more fresh the coffee, the more flavor in the cup.